Call me old fashioned, but I can't get used to the idea of being contacted about "adopting" a puppy and being asked about my "adoption fee". Although we rarely have a litter, when we do I SELL the puppies to new OWNERS. Not "pet guardians" or "pet parents". Dogs are not little furry people in need of parents - they are dogs in need of responsible caring owners who will raise them to be confident, well-adjusted, well-mannered dogs. I do not charge an "adoption fee" - that may be what you pay when you get a dog from the Humane Society or other rescue group, but when you BUY a puppy from a breeder you pay a Purchase Price.
I am very concerned about the goal of many Animal Rights groups to take away my right to own a dog or breed a litter of pups, and feel some of the current language plays into their hands. If you doubt that, go back and look at my posting on the goals of PETA.